How I Got My Customers To Pay For My Vacation
By Claude Whitacre
We were going to Vegas! Wednesday, Thursday, & Friday the store would be closed. We had 2 choices: worry about how much money we were losing by not being in the store, or using our trip as a way to get a boost in business. About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front door. Here's what it said;
My wife Cheryl & I are on a vacuum cleaner buying trip ( & mini vacation ) to Las Vagas, Nevada. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is; If you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We'll have prices slashed & lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING; When you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10AM 6PM. Monday, our vacuums go back up to our regular ridiculously high prices. so COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!
That was the sign. If I had a clue how to do it, I would have put this on our voice mail. After the dust settled on Saturday ( about 7PM ) we had sold $4,118.65 in Vacuum Cleaners. I wonder if I'll do the same thing next year?
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